Nine Cell Matrix Ge Matrix Example Coca Cola

In the ge mckinsey matrix the attractiveness of a market is represented on the y axis. Where the bcg matrix only has 4 quadrants with focus on business unit and market share the mckinsey matrix is a finer example of plotting the actual market conditions against the firms potential to stand up in the current market. All of them are the names of this strategy tool that helps you analyze your product portfolio.

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The Coca Cola Company S Position In The Mckinsey Matrix Source Day 1986 Download Scientific Diagram

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It is a framework that evaluates business portfolio and provides further strategic implications.

Nine cell matrix ge matrix example coca cola. Ge nine cell matrix 2. Both matrices are used to analyze company s product or business unit portfolio and facilitate the investment decisions. Ge9 final ppt 1. Ge nine cell matrix another popular corporate portfolio analysis technique is the result of pioneering effort of general electric company along with mckinsey consultants which is known as the ge nine cell matrix.

Ge nine cell matrix the ge mckinsey matrix is a nine cell 3 by 3 matrix usedto perform business portfolio analysis as a step in the strategicplanning process. Ge 9 cell matrix and starbucks. Instead of the four cells that are created in the bcg matrix the ge mckinsey matrix creates nine cells. Pepijn schoemaker 34 444 views.

It s easy to overlook but the direction of the arrows in the diagram is important. Note the industry. Growth is facilitated by expanding the market or making investments. Between calculated risk and reckless decision making lies the line between profit and loss the ge matrix fits perfectly in the analysis of the product portfolios of a company.

The maba analysis ge matrix explained duration. Bcg is only a four cell matrix while ge mckinsey is a nine cell matrix. Fit interview example with former mckinsey interviewer. The ge mckinsey matrix identifies the optimum businessportfolio as one that fits perfectly to the companys strengthsand helps to explore the most attractive industry sectors ormarkets.

Overall the ge mckinsey matrix is an improvement over the bcg matrix. Thus business decisions taken via the ge. Ge nine 9 cell matrix ge nine box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. An example ge mckinsey matrix is shown below.

Three different strategies can be distinguished and adopted using the ge mckinsey matrix. Application of the ge mckinsey matrix. Portfolio analysis for coca cola company using ge matrix stratigy. Whereas the competitive strength of the business unit sbu is shown on the x axis.

Ge nine box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units. Ge matrix or mckinsey matrix or ge mckinsey matrix. Ge mckinsey matrix is a very similar portfolio evaluation framework to bcg matrix.